Case Studies
How real products got traction
Deep dives into real indie products. Channels, timing, tech stack, and the mistakes they made.
Bannerbear
API
$1M ARR
API for automated image and video generation for marketing and e-commerce
Ruby on Rails 6jQueryPostgreSQL
Read →Carrd
SaaS
$2M ARR
Single-page site builder built and scaled by one anonymous founder to $2M ARR.
Product HuntTwitterWord of Mouth
Read →Chatbase
SaaS
$10M ARR
AI agents platform for customer experience, built by a college student who went viral.
TwitterProduct HuntSEO
Read →Kit (ConvertKit)
SaaS
$43M ARR
Email marketing platform built for creators, bootstrapped to $43M ARR
Ruby on RailsReactMySQL
Read →